Process Automation

Automating the boring stuff for SEOS.SI

Peter ran a successful agency but was bogged down by admin work. We built systems to handle his invoices and content, so he could focus on strategy.

The Problem

Peter Mesarec runs SEOS.SI, a great marketing agency. But like many founders, he was doing too much manual work that didn't need his brainpower.

  • ×
    Manually creating invoices in accounting software from Airtable data
  • ×
    Copy-pasting blog posts to LinkedIn, newsletters, and other platforms
  • ×
    Wasting hours on formatting and "busy work"
  • ×
    Occasional human errors in billing (wrong amounts, wrong dates)

He wanted to scale his content output but was limited by the time it took to repurpose everything manually.

The Solution

1. The "1-Click" Invoice System

We connected his project management in Airtable directly to his accounting software.

1
Project marked "Complete" in Airtable
2
Automation grabs client details & price
3
Invoice created in accounting app
4
PDF generated and saved to Drive
5
Email drafted for Peter to review & send

2. The Content Scaling Engine

We built a second system to multiply his content reach without any extra effort.

Input: 1 Blog Post
Output: Newsletter draft, LinkedIn post, Twitter thread, and even an Audio summary for the podcast flow.

The Results

20h+
Saved Monthly
On admin work
100%
Accuracy
No more billing errors
3x
Content Output
Consistent publishing

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